PurePlay Capital, Inc.

A boutique firm that builds PURE INDICIES.

PurePlay Capital, Inc. is a financial engineering firm that is focused on the construction of publicly traded securities indices. Our indexes are designed to capture a more pure participation in a current underlying theme or investment objective without the watering down seen by other firms.
The current and questionable inclusion of half pregnant securities seen by our competitors short changes investors looking for the best “PurePlay” way to gain market exposure.

Why now?

Index investing has replaced active management in this new century. The days of active fund managers, and hedge funds, picking and choosing securities has been increasingly replaced by computerized trading models that capture entire markets rather than individual issues.

This basketing approach has reached an almost religious following with most financial professionals, and now individual investors, choosing to select collections of securities, that have an underlying theme, rather than purchasing individual securities.

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Why PurePlay Capital?

A Different Kind of Investment

  • We focus on areas of the market where we believe active management can add value, building investment products that complement core portfolios..
  • We select specialized fund managers with unique and flexible mandates, a track record for adding value, and interests that align with yours.
  • Our service model puts the needs of our advisors and clients first.

Top Investment Skills

  • Study global macroeconomic and secular investment trends to deliver investment returns that are not tied to conventional market returns.
  • Original, bottom-up research across a broad range of capitalizations and styles, spanning global developed and emerging markets.
  • Advanced quantitative methods to systematically uncover and exploit sources of alpha.

Where We’re Going

  • Deliver a better customer experience focused on providing the best products/strategies and service.
  • Expand our offering line-up and introduce an Exchange Traded Fund (ETF) series of our successful, actively managed mandates.
  • Bring to market more best-in-class active strategies not currently available to Canadian investors.

We look forward to “building better financial mousetraps” and
empowering both professional and civilian investors alike with our models.

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